Has the corporate subsidizing of charity gone too far? Well, when KFC strives to become the leading face in the battle against breast cancer, then, yeah, maybe. In the new documentary, PINK RIBBONS, INC, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women’s issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities — walks, runs, and rallies with possibly little pertinence to the disease being battled.

The blatantly political attempted defunding of Planned Parenthood by the Susan G. Komen Foundation for the Cure raised public awareness of the ways that breast cancer charities may have gone astray; PINK RIBBONS is the next logical step, showing that that ill-advised event was only the tip of the iceberg. In talking with doctors, activists, fundraisers, and women living with breast cancer, the film raises troubling and controversial questions, but questions that strike to the heart of the modern definition of charity.

Click on the player to hear my interview with Ravida Din.

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